Small and mid-sized companies in Canada can more easily compete with large ones when they have a responsive website, research has shown. But what’s a responsive website? It’s a web presence designed with a variety of screen shapes and sizes in mind so that it will look just as good on a mobile device as on a desktop computer.Here are some additional advantages of a mobile-responsive website for your small Canadian business:
You can reach more people. Customers and potential customers are more likely to engage with a site that looks good on whatever device they happen to be using. Almost all consumers use smart phones for at least a part of their online searching.
Your customers are there anyway. Since customers are already using their mobile devices for a variety of things, it makes sense to meet them where they are by providing a site that looks good on their mobile devices.
There’s only one site to maintain. In the past, companies sometimes had a separate mobile version of their website, but with a mobile-responsive website, only one version is necessary – and the site responds to show users a version that looks good on their devices.
Search engines like responsive sites. Google and other major search engines penalize or demote sites from top rankings if they don’t offer a responsible, mobile-friendly website version. If Google recommends it, you need to do it if you want your site to rank well.
You get better conversion. Whether you’re trying to get clicks on ads, bookings or leads, research shows that responsive sites covert better. It’s as simple as that. A mobile-friendly site can mean increases earnings and a stronger bottom line.
If you’re ready to move up the consistent experience and forward-compatibility of a responsive website for your small business in Canada, contact us now at CGS Infotech Canada. We design sites that meet today’s standards and impress today’s consumers.